Recognizing the importance of this Alice Veglio, a female health and fitness entrepreneur has created an online platform called ‘Bright & Fit’ for women all over the world to learn and exercise alongside her whenever possible.
Alice’s “Pain to Boon” journey helped her become a successful entrepreneur.
Alice Veglio, born on July 6, 1995, in Italy, developed her love of dance at the age of three. However, when she was 13, she was diagnosed with a serious spinal rotation problem that threatened to deprive her of any physical exercise for the rest of her life. Her sense of security and hope for a bright and free future were destroyed by this diagnosis. Alice was immobilized, wearing a back brace that made even simple actions like tying her shoes hard. Despite these enormous challenges, Alice went on a miraculous recovery path with the important assistance of medical and physical professionals.
“Bright & Fit”
Bright & Fit, the pioneer of online Holistic Fitness with medical certification in Italy, now offers a cutting-edge mobile app available on Apple and Google stores. This app empowers women worldwide to access all their fitness needs with just one click. Beyond being a fitness program, Bright & Fit serves as a personal transformation tool aimed at helping women redefine their limits. It achieves this through a combination of home workouts, mindset exercises, and nutritional guidance, ultimately boosting self-esteem and enhancing their quality of life.
Founded by a woman, Bright & Fit caters exclusively to women, especially those with limited time, no access to a gym, or lacking fitness equipment. It enables them to achieve outstanding results in just 15-30 minutes a day, using only their smartphones.
The company has grown to include over 15 dedicated team members, and its users have achieved remarkable results, garnering attention from prestigious publications and television channels such as Forbes Italia, Forbes India, RAI 3, La Print, Thrive Global, Yahoo Finance, California Herald, and London Daily Post.
Furthermore, Alice, the founder, was honored in November 2021 by being invited to speak at Women Impact, a prominent event in the world of entrepreneurship and female empowerment, where she was celebrated as a success story in the field of empowering women.
The Purpose
Alice firstly, aims making a concrete difference in her everyday lifestyle along with contributing and sharing her experience with the vivid types of women around the globe. Her main goal is to spread the awareness that nothing’s impossible, yet everything is possible and
achievable if one believes in transformation, the journey and stay consistent. The vision she carries has enable Alice incorporate charity project called “Bring & Fit Cares”. In June 2021. This project offers firm help to the women with disabilities and for women who are facing social difficulties. Through this their first initiative was to support ANDOS, one of the most important breast cancer prevention and treatment organizations in Italy.
Alice’s own transformation journey from immobility to mobility has empowered her and she targets for the same to empower such women to be part of Bright & Fit journey to witness the impossible to possible.
Second, the amazing outcomes her students have achieved from day one is the best validation she could ask for. Seeing the transformation in women and families is invaluable and reminds her every day of the value she brings to the fitness and health world. Third, what seems to have held her back in the past couple of years is a heart disease brought on by viral covid infection. This infection left her with pericarditis, during her athletic training for Ironman 70. 3. She had to relive the past traumas and was forced to discontinue her athletic training. However, after 6 months of recovery, she was able to fully recover and get back into the best physical shape Alice had ever been in with the help of Bright & Fit. What was once a huge challenge has now become my greatest strength and testament to the power of a positive and determined mindset.
“Bright & Fit” Road Map
The future of the business appears to be characterized by a commitment to constant evolution, with an unwavering focus on delivering the highest standards in quality, effectiveness, and technological advancements. In less than four years, the business has undergone a remarkable transformation. It started as a modest team of three individuals, serving just 10 active users through a single website. Today, from an external perspective, it boasts a robust team of over 15 dedicated professionals, a thriving user base of 35,000 active individuals, and the introduction of a native app. Notably, the business has also achieved a remarkable 200% increase in annual revenue.
This business has demonstrated its agility and adaptability, particularly during the challenging times of the Covid-19 pandemic. It recognized the imperative to enhance productivity, not only by expanding its workforce but also by embracing cutting-edge technology. These strategic moves have undoubtedly positioned the business on a trajectory of growth and success, making it a noteworthy
player in its field. Alice continues to study at the greatest institutions and test every aspect of the program on herself: The participation in the Ironman 70.3 using the Bright & Fit approach is an excellent example.
Every day, several metrics are utilized to assess the company’s progress. They endeavor every day to identify the number of pleased consumers before they consider turnover and the number of registered users. They are incredibly delighted and thrilled to have a 98% Customer Satisfaction Rate. Since the first day of activity, the number of registered users has been increasing; Their social communities have more and more registered members, and by
December 2021, they will have more than 35,000 registered users. Managing time is a fundamental skill to have a happy and successful life. Managing time between family, friends and work and leading a healthy lifestyle is all possible only if one knows how to manage time.
Alice’s Perspective of Service and success
Customer support goes beyond technical problems because the team is prepared to offer women emotional support during their transformation journeys, serving as inspiration and making sure they never feel alone. The business uses a variety of communication methods, such as WhatsApp and phone lines, to put customers in touch with knowledgeable operators whenever they need to. Users are guided through the program using interactive Zoom calls, and support is also offered via email, live chat on the website and in the app, as well as on various social media sites.
According to Alice, success is defined as the capacity to have a positive effect on the world and leave a significant contribution that improves people’s quality of life. In the Alice’s case, success is devoting every day to demonstrating, via her life experiences, that there are no boundaries to what one can achieve and that every woman has infinite ability to thrive in life. Success, in her opinion, is empowering as many women as possible, assisting them in believing in themselves, and providing them with the skills they need to live meaningful lives. This CEO is passionate about female empowerment and wants to employ the latest technology and tools in the fitness industry to help women all around the world become the best versions of themselves.
The CEO’s Unstoppable journey ahead
Beginning with nothing and working her way up, Alice has distinguished herself as a successful athlete, coach, and businesswoman who overcame significant obstacles in life and came back better than ever. demonstrating that women can accomplish anything they set their minds to and can engage in any endeavor. Alice is on a mission to ring in the new year with exciting endeavors, such as the release of the first film or documentary about her life and the inaugural live event attended by thousands of women from Italy and other countries. Bright & Fit works hard every day to make sure that it develops into a brand that can stand for innovation and quality while also making a difference in the online fitness industry.
As Alice prioritizes the topic of women’s empowerment, she reflects on the limitations placed on them by society and the environment, arguing that women are capable of much more than merely being
housewives, mothers, and childminders. Women can lead the world while still staying at home to take care of the family. Nothing is off limits to what women can accomplish. Women simply need to be persistent in pursuing their dreams and goals.